Using CRM is a shortcut to improving your business. This will help you improve your task management, customer service, service quality, and much more. More than 79% of customers believe reliability comes with communication and interaction. If they can get to the seller, they find the product reliable. So far, more than 74% of people believe that a CRM solution offers better access to customer data and help them personalize everything. More than 65% of the business end up getting a CRM within the first five years of launching their business. This says a lot about the success of CRM and its importance in handling business today. A study revolved that just last year in 2020, the global market for CRM was $52.64 billion and it is expected to grow and become $128.97 billion by the year 2028. This highlights that more businesses are realizing the importance of CRM in improving their business.
For business owners who are still struggling with decision-making, here are some of the main reasons you need to start using CRM. We will also talk about the importance of telephony CRM integration and why you need it.
Benefits Of CRM
One-Stop Solution
The benefit of telephony CRM integration is to offer a one-stop solution for all your curies. With so many things going on in one department, the supervisor finds it hard to keep track of all the details and the instructions. CRM offers a one-stop solution where you can easily assign tasks and track progress without spending extra time.
Easy Data Access
One of the biggest issues is accessing data because you need to know exactly how much your team needs to know and who needs to know more. CRM offers a cloud-based drive where you can store everything and provide access based on expertise. All these things are otherwise impossible because individual files cannot be updated at the same time.
Complete Task Control
Assigning tasks and communicating about their progress usually comes in micromanaging. According to a recent study, micromanaging suppress productivity making it difficult for people to work. With the help of CRM, the supervisor doesn’t have to ask for an update, everything happening can easily be seen and recorded.
Easy Blueprint Tracking
Blueprint tacking helps in making the reporting process easy. Most people waste time just in preparing the report. However, with blueprint tracking, you can see exactly at what time someone has submitted the work and who edited the work or too longer than usual.
Seamless Communication
Communication through message, email, audio calls, etc. means you need to adjust your attitude according to the message and the channel you choose. However, this also means that in the case of a group meeting, you will have to struggle. CRM offers complete data management that offers scheduling options and for simple tasks, you do not have to mail something instead everyone will receive a notification right away.
Why Telephony CRM Integration Is the Future?
Increased Productivity
With the help of Telephony CRM Integration, it is estimated that productivity is much more than usual. This is because it becomes easier to handle multiple calls at the same time and helps in reducing the call handling time.
Simple Handling
Imagine calling someone and then you receive a pop-up about the detailed history of everything that the caller has ever registered. This is impossible with the traditional phone but with integration, you will have a one-click phone calling and receiving option.
Call Recording
Call recording and supervising get very easy with CRM because it allows the supervisor to remotely handle the call to guide the employee. Apart from this, call recording helps with the record-keeping process as well. You can easily record everything so it can work as a case study and help with training.
Scalability
As the company expenses and business increases most people get confused about task assignments and how to adjust the workload. Telephone integration helps with that as well. It is also relatively cost-effective because you do not have to work on the cost assessments and reinstalment of the system.
Easy Data Transfer
Data transfer gets very hectic because you need to maintain a contact list that will eventually help you with cold calling and follow-ups. However, with CRM integration, you can easily export the contact list and call people with just one click.
Improves Conversation Rate
As the call handling time decreases, the customer representative stays fresh, and he doesn’t have to go through long conversations. This eventually helps in increasing the conversation rate as well.
